Non-profits work hard to meet important social needs. SansBull Pro helps those non-profits become sustainable and effective organizations to boost the impact they have on their beneficiaries.
We can help you build and grow your programs, attract and retain funders, and maximize your resources.
5 Key Insights
1. Move From A Community Project to an Effective Organization
Non-profit startups often get stuck in “community project” mode where they are providing localized services, but are having trouble refining their programs and especially having trouble growing them at scale. Using strategies used by for-profit startups to grow into an effective organization has become more and more popular. Whether it be focusing on getting feedback from your “consumer” (beneficiaries), being open to and embracing iterating on your products and services, or having marketing and sales strategies in place, embracing what makes for-profit companies successful can help you make that move.
2. Treat Your Team Like Important Contributors
Team member retention is notoriously hard at non-profits. The assumption that volunteers and employees will join and stay because of a commitment to the non-profit’s mission, ignores the reality of the team members’ own lives. Revising recruitment and retention strategy to focus more on the team members wellbeing can ensure that the best talent is attracted and continues to work hard to achieve your mission. Nonprofits are starting to focus more building a good team culture, providing competitive benefits, or empowering their team members in order to move past this hurdle.
3. Develop Sustainable Revenue Streams
Non-profits have many options when it comes to generating revenue to support their work. Traditionally, the focus has remained on grants, individual donations, and endowments but more non-profits are embracing revenue models that include “impact-earning” (revenue that comes from the non-profit’s mission work). This provides more sustainable funding that supplements the traditional methods. Building these into the non-profit business plan can ease worries about sustainability and enable your organization to reach new heights.
4. Improve and Build Programs Using Data and Analytics
Non-profits are collecting and providing more data and analytics about their programs. This allows them to be honest with themselves about the effectiveness of their programs and communicate that success to their supporters. Donors want to know their money is being used effectively, and nothing shows that better than numbers. Moving the focus from just looking at outputs (# of people registered) to outcomes (# of people who benefited by X% after registering) can help tell a more accurate and compelling story of the non-profit’s success.
5. Meet Donors Where They Are
Non-profits need to vary their strategies to make sure they reach all possible donors through various platforms and methods. Organizations need to have compelling websites, active social media presences, and continue to use traditional methods like annual reports and brochures. Increasingly, donors are giving on multi-use platforms such as Facebook, Google, and PayPal, and non-profits need to meet donors right there.