Advertising (Social Media and Search Engine)
We set-up ads on all popular search engines (Google, Bing, and relevant international sites) and social networks (Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Reddit, Yelp, and Twitch), and continue to refine them based on results. We generate keyword strategies, set up conversion tracking and pixels, and can make sure your visitors are seeing you in multiple places (e.g., Google Search visitor sees your ad on Facebook).
Content Marketing (Blogs, SEO, and Social Media)
We plan and/or generate content for your websites, blogs, and social media profiles. We will set up a content calendar and advise on the best times and frequencies to post content on your profiles. We will also set up websites to optimize search engine rankings and provide ongoing SEO management to ensure you continue to move up in rankings.
It’s important not to forget traditional methods of marketing to reach your possible customers. We can help design, produce, and spread press releases, newsletters, brochures, advertising videos, and flyers. We will make sure all your marketing materials are consistently branded and incorporate the best content that you have. We also establish and maintain a public relations strategy for partners and influencers, so you can focus on forming strong bonds with the people that matter for your company.
Branding and Graphics Design
We design modern and unique logos and graphics to complement your company’s aesthetic to make sure you stand out right away. We also provide letterheads, business cards, envelopes, banners, and whatever else you may need!
Explaining what you do clearly and succinctly becomes harder and harder as you get deeper into your own company. Having someone from the outside spend time learning about your product/service and come up with effective messaging and content is an effective strategy to deal with this burden. We spend time learning about your company, and then come up with messaging that is clear to an outsider. We also test this with focus groups and actual customers to ensure that the messaging is as effective as possible!
We generate reports that help clarify the differences between your product/service and competitors. We use price and feature comparisons to produce language and graphics you and your team can use when discussing competitors. We also use this to produce questions and materials to train your marketing and sales team to respond to inquiries most effectively.